Client:
InnerScape
Completed:
August 2025
Location:
Silver Lake, Los Angeles
Category:
Retail
Contact Us

InnerScape

InnerScape changes its floor display every six weeks and had been paying a contractor to do it. The brief was to make that unnecessary.

Four parts

We designed the entire shop from four components on a shared six-hundred-millimeter grid, all in oiled ash and powder-coated steel.

  • A plinth, four hundred millimeters high, that stacks two deep and doubles as seating
  • A wall standard, concealed behind a removable fascia, taking shelves or rails
  • A shelf that fits both the standard and the plinth
  • One counter module, which is the till, the wrap station and the demonstration bench depending on where it sits

Everything else in the shop is stock, floor, or light.

The reset

Two staff members can change the entire layout in about three hours using a hex key. We wrote a short illustrated manual with six pre-approved plans, so the team is choosing between arrangements rather than inventing one.

The most expensive thing in a small shop is a fixture you cannot move. We spent the fit-out budget on flexibility instead of on a feature wall nobody would look at twice.

Light

The building has a ceiling grid laid out for an office. We ignored it and ran a separate track layer on a diagonal, with narrow-beam fittings at three thousand kelvin aimed at the merchandise rather than the floor. Re-aiming the whole shop takes fifteen minutes on a ladder.

Stockroom

The back of house got a third of the area, which felt generous on the plan and turned out to be correct. Deliveries arrive three times a week and the floor stays clear because there is somewhere for the boxes to go.

Outcome

Open eighteen months. The client has run eleven resets, all in house, and reports that the fit-out has paid for the contractor they no longer call. Two of the four components have since been built for a second location.

What we would change

The plinth is four hundred millimeters high, which is correct for display and slightly low for seating. On the second store we drew two heights on the same footprint, and the taller one now does most of the work. Everything else in the kit has been left exactly as first drawn.